Traffic generally builds up: 9:00am until lunch.Best days and times: Mon to Fri at 1:00pm – 4:00pm.Wednesday at 5:00pm (Best day of the week).Monday at 7:00pm (Worst day of the week).Even though it says PST (Pacific Standard Time), use your time zone or even more importantly, the time zone of your audience. Here are some ideal times and days to test out for each platform. This means there’s increased competition for attention in the news feed, which can decrease your post’s chances of getting noticed. Keep in mind: The drawback to posting at these “best times” is that other people, who share this knowledge, are doing the same thing. They analyzed thousands of social media posts on all the major social media platforms (Instagram, Facebook, TikTok, Twitter) to come up with these conclusions. The most recent research that I use below comes from social media management platform Hootsuite.
The best times I put together below account for all industries, not specifically for musicians and artists. There are recommended days and times that top marketing experts have found through research and analysis. It varies depending on your audience so you have to test and experiment. Short answer is: There’s no universal time that works the best for everyone.
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